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| Algemeen Dagblad (AD) |
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| Editorial Profile AD has a clear formula that is suited to the reading behaviour of the modern-day media consumer. The newspaper is laid out in such a way that it meets the needs of all types of readers. You can read the news in five minutes, half an hour or two hours. Thanks to the layered structure, the newspaper will usually be consulted several times per day and your advertisement will be seen by readers several times. Adverts appear on the editorial pages of AD and as a result really attract the readers attention. This clever editorial system enables you to accurately target your advertisement to the intended audience. AD readers Using the clear style of writing and lay-out AD serves a wide range of the public. AD readers are interested in a variety of current affairs issues that play a part in society. The majority of AD readers enjoy a comfortable standard of living. Not only families with children, but single- and two-person households are also well-represented in the AD readership. Distribution Besides the national edition, AD also has 21 daily regional editions distributed among five inner city areas. AD is a comprehensive daily newspaper, which gives every reader access to national and regional news. The news is presented in depth using straightforward language and with explanation. - Inner city edition Rotterdam: AD Rotterdams Dagblad - Inner city edition Den Haag: AD Haagsche Courant - Inner city edition Utrecht: AD Utrechts Nieuwsblad and AD Amersfoortse Courant - Inner city edition Groene Hart: AD Groene Hart - Inner city edition Drechtsteden: AD De Dordtenaar and AD Rivierenland |
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| Mediatype: |
Print media |
| Country: |
Netherlands |
| Language: |
Dutch |
| Frequency: |
Daily |
| Circulation: |
477,329 (NOM 12/07) |
| Website: |
http://www.ad.nl/ |
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